Revenue is derived form:
- Mortgage procuration
- Insurance commissions
- Client fees
- Ancillary income streams
This mix provides diversification across purchase, refinancing and protection activity. Fees and commissions are received centrally before distribution to AR firms, creating attractive working capital dynamics and strong cash conversion.
Our propriety Platform connects customer data, adviser workflows and lender integrations within a structured ecosystem.
Automation and AI-enabled tools will increasingly reduce administrative friction, improve data capture accuracy and shorten case timelines. This increases adviser and administrative capacity whilst further enhancing compliance and customer experience.
Digital orchestration enables a blended service model. Customers can self-progress digitally where appropriate, while advisers focus on complex, high-value advice. This approach supports scalable productivity without compromising advice quality.
Underpinning the platform is a deep proprietary dataset built over 25 years of customer interactions. Structured and reusable data improves targeting, personalisation and retention, strengthening the economics of the model over time.
Mab 2.0
The next stage of our evolution is structured around these strategic priorities.
1. Acquisition, retention and customer lifetime value
We are expending customer acquisition beyond traditional in-market channels into national digital partnerships and earlier-intent cohorts, extending our reach into refinancing-led segments of the market and early researchers.
Retention capability has been materially strengthened through mortgage monitoring, proactive product maturity engagement and dedicated adviser capacity. As our client bank expands, our increased retention capabilities will ensure this highly predictable revenue stream continues to strengthen, recurring refinance activity becomes an increasingly predictable revenue driver.
Protection advice remains a strategic growth priority, supported by enhanced nurture programmes and specialist resource. As with refinancing, servicing our customers' continuously changing protection needs is not impacted in any way by the housing market or changing interest rates.
2. Harnessing technology for scale
Investment in our platform's capability, structured data and AI is reducing duplication, improving workflow efficiency and increasing adviser capacity. This supports significant growth without a commensurate increase in the central costs of MAB or our AR firms.
3. Selective equity investment
Alongside our capital-light AR model, we continue to make disciplined equity investments in high-performing firms and complementary technology capabilities.
These investments enhance margin profile, operational control and synergy realisation, strengthening the resilience and scalability of the Group.
Collectively, our strategy is reshaping MAB into a more scalable, technology-enabled intermediary platform with increasing operating leverage, exceptional customer reach, recurring engagement and diversified revenue streams.
This model provides the foundation for sustainable growth in all market conditions and disciplined capital allocation, which underpin our investment case.