The new name and visual identity reflect how far the business has come since it was founded in 2000, growing from a mortgage intermediary into a national, technology-enabled advice business with more than 2,100 advisers.
The Mab brand is live from today across its website, social media, and customer and adviser communications. Appointed Representative firms trading under the Mortgage Advice Bureau name will move to Mab over the coming months. Nothing changes for existing customers, and the stock market ticker remains unchanged.
The rebrand gives the business a stronger, more modern identity, and one built for how people now look for advice. With more people researching their options online and increasingly through AI tools, a clear, recognisable brand helps Mab engage with customers earlier, prepare them for their next mortgage decision, and stay connected between transactions.
For customers, the rebrand reflects a business that has evolved beyond the mortgage. Mab is here to support people throughout the homeownership journey.
For advisers and partner firms, Mab provides a clear, consistent brand to trade under, backed by technology that cuts admin and frees up more time for customer relationships, helping growth-oriented firms attract and retain customers.
Peter Brodnicki, Founder and Group Chief Executive Officer, said: “When I founded Mortgage Advice Bureau in 2000, the name said exactly what we did. It has served us well for 26 years, but the business today looks very different. We want to be known for more than the mortgage, and as more people turn to digital and AI search, brands matter more than ever. That’s why now is the time to change.”
“Customers and advisers have placed their trust in us over the years, and we want to keep earning it. Our ambition is to power UK homeownership, and that means staying alongside customers every step of the way, whether they’re ready to ask for help or still working out what they need.”