Mortgage Advice Bureau (MAB) has completed its acquisition of Dashly, the industry-leading mortgage monitoring and data platform. This move marks a major step in MAB’s mission to be the UK’s most advanced, data-driven partner for mortgage firms and their advisers.
By integrating Dashly’s technology exclusively into Platform, MAB’s proprietary CRM, advisers gain a significant advantage in a rapidly evolving market. This seamless synchronisation of data ensures MAB firms stay one step ahead of their clients' needs.
The acquisition transforms how advisers can engage with their database. By leveraging hyper-personalised insights and AI, MAB firms can now offer a ‘lifetime value’ service that empowers them to support customers beyond their initial mortgage.
As the market shifts toward automation and data, firms and advisers need a partner that provides more than just a solid brand. With Dashly integrated, MAB partners have the tools to automate lead generation, protect margins, and take full advantage of all refinance opportunities.
Peter Brodnicki, CEO of Mortgage Advice Bureau, highlights the strategic value for partners:
"Dashly’s data hub and monitoring tool align perfectly with our plans to widen the reach of our partner firms. We are building an exciting roadmap together that adds continuous value to existing and future customers."
Join MAB
With a strategy centred on customer acquisition and long-term retention, MAB is now looking ahead. The focus for 2026 is clear: supporting existing partners to scale their teams and welcoming new, exceptional business leaders who are ready to hit their next milestone.
If you’re an ambitious business leader or adviser looking to scale, there has never been a better time to join MAB. Our onboarding process is specifically tailored to your business and the unique challenges you face, providing the tools and strategy needed to empower your team and take your performance to the next level.
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