The Eras tour, which has seen Taylor Swift perform in major cities across the UK, has not only captivated her audience but also sparked significant economic activity. The 152-date stadium tour is on track to make more than $2bn (£1.56bn) by the time it wraps up in December, making it the most lucrative concert tour in music history.
While this tour has been monumental for the economy, big gigs like this come with plenty of opportunities to supplement your income. Keep reading to learn more.
Impact of Taylor Swift's UK Tour on the economy
The economic impact of Taylor Swift’s UK tour cannot be overstated. With over 1.2 million attendees, the influx of tourists has contributed to a sharp increase in spending on everything from accommodation and food, to transportation and entertainment. This surge in economic activity is estimated to have injected around £1 billion into the UK economy.
Moreover, the demand for short-term accommodation, such as Airbnbs, has skyrocketed in cities hosting Swift's concerts.
Even restaurants and delivery apps saw a surge in profit, with businesses like Deliveroo seeing a 50% surge in sales in a three hour period following some of the biggest concerts.
Economists anticipated that Taylor Swift's UK tour in June might have exerted some upward pressure on inflation, just as the Bank of England was considering cutting interest rates. The surge in live music prices, spurred by Swift's arena performances in Edinburgh, Liverpool, Cardiff, and London, was thought to have contributed to higher average concert prices during that month.
Monetizing your property during major events
For homeowners and property investors, events like Taylor Swift’s UK tour present a unique opportunity to capitalise on the surge in demand for accommodations. With fans traveling from all over the country—and even abroad—there’s a significant opportunity to generate additional income through your Airbnb.
Keep in mind that while you can list a property on Airbnb on a residential mortgage, if you intend to use the property as a full-time rental, you would need a mortgage specifically designed for rental properties. Get in touch with a mortgage adviser to learn more about the requirements for full-time landlordship.
Additionally, if you live near a future arena set to host large-scale events, consider renting out your car parking spaces. With the influx of visitors, parking can become a premium, and offering your space can be a lucrative option for extra income. This could be a valuable boost and even go towards increasing a deposit or supplementing savings.
Here are some extra tips for deposit saving techniques:
Summary: Economic and housing market considerations
For those considering entering the housing market, cultural events like the Eras tour can have unexpected influences on economic sectors, leading to temporary boosts that increase property demand, particularly in urban areas such as London.
As a prospective homebuyer or a homeowner looking to monetise your property, it's crucial to stay informed about economic trends such as inflation and consumer confidence, which can significantly impact mortgage rates and house prices.
Understanding these trends is key to making informed decisions, whether you're assessing mortgage options or determining the best time to sell.
Sign up to our newsletter to stay on top of what’s happening in the world of mortgages and personal finance.
Sign up to our monthly newsletter
Stay up-to-date with all the latest mortgage news and homebuying tips with our monthly newsletter. Jam-packed with helpful information and advice, you'll always know what's happening in the industry and how it might affect you.
Whether you're a first time buyer or getting ready to remortgage, we're here for you with helpful tools, articles and information delivered straight to your inbox.
Important information
Your home may be repossessed if you do not keep up repayments on your mortgage.
There may be a fee for mortgage advice. The actual amount you pay will depend on your circumstances. The fee is up to 1% but a typical fee is 0.3% of the amount borrowed.
You may have to pay an early repayment charge to your existing lender if you remortgage.